Swedish Tobii is now taking up to 450 million crowns in a företrädemission. The money will be used to further develop the technology for eye tracking adapted for virtual reavrlity and smart phones.
Stockholmsbolaget Tobii made a name for himself with a technique that makes it possible to control computers with your eyes. The technology is used, for example, of the disabled and to analyze how consumers take to online advertising.
the Tobii is now focusing on their technology for governance with an eye to become the standard in the future of virtual reality, vr. At the end of last year started a collaboration with the Swedish game developing company Starbreeze, which is to integrate Tobii technology to track the eye movements in the upcoming vr helmet StarVR.
– We believe that blickmätning will be very crucial in vr. There you have, for example, no access to keyboard or mouse, said the company’s research director Mårten Skogö to the New Technology in the summer.
Read more: Vr open for the mass market
another area that Tobii sees great potential in is eye tracking for smart mobile phones. In order to be able to make significant investments in the further development of eye tracking in vr and smart phones, the company shall now bring in 450 million in a rights issue, which means that the existing owner offers to purchase new shares in proportion to how many they already own.
– the Interest for the eye tracking in various consumer applications has been developed significantly faster than what we anticipated at the initial public offering in april 2015. Our assessment then was that it would take less time for the eye tracking to become relevant in smartphones and headsets for VR than what we see today, ” says ceo Henrik Eskilsson in a press release.
Read more: Strong figures highlights Tobii’s share
the Tobii listed on the stock exchange in april 2015. Since then, interest in this technology increased, said the company in a press release. Shareholders who have 40 per cent of the votes in the company have been positive towards the issue.
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