Wednesday, November 16, 2016

Education for fewer false Facebook-texts – New Technologies

Both Google and Facebook tightens the conditions for the sites, which publishes fake news. Mediestrategen Brit Stakston want to mainly see popular education about source criticism, and digital advocacy.

Pope Francis has gone out with that he supports Donald Trump. Or? No. The news is false. Still got the big spread on social media. Just from The facebook page, Reclaim America, has a post with that message been more than 28 000 times. In the debate after the us elections has, among others, New York magazine argued that the false news spread on social media has impacted the election results.

Facebook founder Mark Zuckerberg responded to the criticism in a long post, where among other things, he wrote that 99 percent of what users see on Facebook is authentic, and that the social network has contributed to that two million americans registered to vote.

Now, still have both Google and Facebook put in place measures to prevent the spread of fake news articles. Sites with fake news articles should no longer get the use out of it-giant’s ad network. In this way, reduced their opportunities to earn money on the visitors ‘ clicks.

the Brit Stakston is mediestrateg and author, and has long been covering how social media affects us. She is not convinced that the responsibility to fix the problems with false news, shall lie solely with companies such as Google and Facebook.

– It sounds like an interesting proposal. But at the same time, you don’t want to give them more power to decide what will be published on their platforms. Google and Facebook’s infrastructure. To prohibit a certain content is a bit like saying that here is not the Fiat-cars run. The problem is, of course, already that we do not have transparency in their selection processes, ” she says.

Google’s and Facebook’s new rules reduce the possibility for the fake news sites to make money by pulling down on their exposure. According to Brit Stakston can the motives for running fake news sites many:

– It can be a lot of reasons: political influence, drive traffic to make money, as satire or entertainment, ” says the Brit Stakston.

She don’t think they are fake news articles on the web has had an impact on the us elections significantly.

– However, as I think that social media in itself is very important to reinforce all kampanjande. Digital advocacy and traditional media who picked up the but analysis has helped me lots.

Read more: Techjättarna stops the spread of fejknyheter

the Algorithms that determine what is shown up in a person’s Facebook feed has the purpose to show the material that the user is interested in. Then it is easy to a particular news story, that many reacted to, spread.

– for Those sharing the fake news is doing it as well because it is a brilliant angle on what you think and feel. You like the story, almost regardless of how it is with the truth.

the Brit Stakston wish that the news media puts itself into more in digital issues.

– Traditional media need to ensure their educational task and to ensure that they do not have fejknyhter: Have ice in the stomach, and not just retell what’s been said without proper analysis of the digital phenomena.

Citizens also need to take responsibility for what we share online.

– Often, when you share a fake news do you do it because it suits their worldview, but you should think about a lap to: Can it be true? Who is behind this? You may use the source criticism, and common sense.

– If we respond to someone sharing something incorrectly, you can point out it, but then you do not need to be uncovering and embarrass someone. We can help each other, ” says Brit Stakston.

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