Tuesday, October 11, 2016

Ericsson must attract the greatest talent – New Technologies

CHRONICLE. Engineers want to work at innovative companies with exciting products and get to grips with new challenges. It’s becoming very clear every year that we on the New Technology, together with the Swedish association of graduate Engineers, making Ingenjörsbarometern.

Google tops Ingenjörsbarometern every year, the Tesla is the second in the year, and Apple usually end up high. This is no big ingenjörsarbetsplatser in Sweden, but the companies associated with something new.

Volvo Cars has had a tailwind, a time – introduced new models, told about the projects with self-driven cars and hired staff. So climb also the company to a third place on the list.

There are also more Swedish industrial giants with thousands of domestic engineering jobs. ABB, Scania and Volvo tend to be on the top ten list. Even for these companies, it is about to signal that they are a company at the cutting edge of technology with exciting challenges for Swedish engineers.

this is not always easy. Companies also need to restructure to cope with tough competitive situation. As Ericsson. The Swedish telekomjätten has been associated with innovation, but the image of the company has changed along with the recurring cuts and krisartiklar.

the 2012-2014 com Ericsson third in Ingenjörsbarometern. Last year they were sixth and in the year eight, so the trend is declining. But it is still almost 3 per cent of the Swedish engineers that would like to work at Ericsson. In the telecom sector, Ericsson is superior to one. The elections were made, admittedly, before the extent of the latest cuts became known, even if bantningsplaner was brought up by the then ceo, Hans Vestberg.

There has been talk of Ericsson squeezed by competition from Huawei but it does not apply if the places in the Ingenjörsbarometern. The chinese competitor is not even on the 30-in-the leaderboard in the telecom.

Competition from Google, Tesla, Spotify and Apple on the engineers ‘ interest is likely to be enough tough for Ericsson. According to forecasts, there will be a shortage of engineers in the country. This is one of the reasons that many put a lot of resources to tell you that their business has the most exciting jobs to offer. The companies work with employer branding and strengthening of the brand to attract and recruit the greatest talent.

Ericsson-cuts gives the opposite effect and will affect the company’s attractiveness among engineers in a troublesome way. Troublesome since the company will have a continuing need to attract engineers, as technology and strategichefen Ulf Ewaldsson talked about in the last week.

Ericsson has tried to reach out with the message that Sweden will become the hub of 5g development. 5g will be great and Ericsson to become the best. Minister for enterprise Mikael Damberg has listened, and highlights the Swedish telekomjättens bets when he is interviewed.

But listen to the engineers who want to work in innovative companies?

Ericsson hope. The company will need them.

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