– Some people have asked us why we should remove the analog headphone jack. It has been with us very long. In the end it’s all about one word: courage, claimed Apple’s marketing Phill Schiller during the launch event yesterday.
But is it really that easy?
There are some good reasons to abolish 3 , 5-millimeter jack on mobiles. The simplest explanation is that there is more space for other hardware in the slim phone.
Read also: Video: Here’s iPhone 7 – and all the other news from Apple’s event yesterday
But the transition will most headphones on the market obsolete. Apple is trying indeed dampen the blast partly by releasing their own wireless headphones, and stop a free adapter and headphones with Lightning connector at each iPhone box.
– We are at the beginning of a completely wireless future where technology enables a seamless and automatic link between you and your devices, such as Phil Schiller expression there.
Apple’s “courage” has met with anger online. Many races that the company is phasing out the well-proven technology.
But the anger from the fans will not affect the sales of iPhone 7 significantly, says analyst Jack Gold of J. Gold Associates. They will have “minimal or no impact at all on the iPhone 7′s sales figures. The relatively few customers who care will not be a major burden for Apple,” he says to IDG News.
not the first time Apple goes against public opinion. Do you remember the outcry when the Lightning connector launched the iPhone 5?
Read also: Sales of smartphones have reached the roof – now is hope for Iphone 7
today, the format has become widely accepted. Now Apple wants to go the same way with the headphones. Away with 3.5mm jack and into the Lightning-con or perhaps even better wireless Bluetooth versions.
And where will the new Airpodsen, released in October at a price of $ 159, to show the way . The analyst Patrick Moorhead of Moor Insights and Strategy, believes that Apple shows just how good wireless handsets can be.
“From what I experienced with Airpodsen the [Apple] solved the problem with the Bluetooth headset. Airpodsen joins a consistent way, is completely wireless and remain in the ear and are easy to load and difficult to lose. I think Apple has a real winner here. “
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