Engineering Fair # IFA marches on at a brisk pace, and the last major player to hold the press conference is # Samsung. Before the press conference we had expected us to television apparatuses and the smart home should be the focus, but we also have expected that the smart watch Gear S3 would be shown up. That did not happen, but the clock was displayed instead of separately in the demo area. Learn more about our impressions of gear S3 here.
The first Samsung added great effort into the company’s next generation of TVs with 4K UHD resolution, a category they call SUHD. The big news is happening here, in addition to support for better color rendering with HDR technology, is something called quantum dots or quantum dots. The technology behind this was originally discovered in the 80s, but according to Samsung, it has taken over 30 years to get the technology well enough, and free from the environmentally unfriendly material cadmium, for it to be used in consumer products. Compared with the traditional LCD / LED technology will the quantum dots provide better brightness, and better color reproduction, while energy consumption is reduced.
Little unexpectedly impressed the quantum dot-tipped devices, but usually they are also loaded with film content that makes them shine a little extra.
Samsung’s best TVs competes with LG, whose OLED-based products undoubtedly had a clear advantage in image quality compared to previous generations of LCD / LED TVs. According to Samsung, the company’s products with quantum dots won the award for best TV HDR HDTVtest, where “OLED products” came third. Samsung also says that their technology has an advantage over OLEDs when non-organic technology offers significantly higher durability than the organic OLED technology.
Samsung also demonstrated how games can be streamed to their televisions via Steam Link.
Samsung has such great confidence that they increase the warranty period for SUHD products using quantum dot technology to the full 10 years, which is undeniably impressive. Quantum Dot technology to go to scale to all sizes and resolutions, so in all probability learn technology taking over in all price ranges come. An example of this is the game screen CFG70 using quantum dots together with a response time of 1 millisecond and refresh at 144 Hz. Speaking of gaming company told that many of the upcoming TV products support Steam Link which allows PC gamers to stream games from the service Steam to the TV.
The next areas of focus was the movie content is a must if Samsung will be able to motivate customers to buy the new products. Scott Mirer from Netflix came up on stage and talked about how warm movies with HDR and 4K offers a fantastic experience, and the company has agreements with a number of major film distributors to supply HDR / 4K content to Netflix. Examples of content that can already be enjoyed in this format is the TV series Luke Cage, Narcos and the upcoming series, The Crown. Samsung TVs supports HDR 10, one of the competing standards in the market.
Netflix plans to begin supplying more material in 4K UHD / HDR ahead, with such series as a starting point.
With this done focus shifted to the smart home. Here, the company focused much on two things – Familyhub and Samsung Addwash. Familyhub is a technical solution for the refrigerator where a 21.5-inch large screen houses a clever system that allows the family to share content, draw or write comments, manage schedules, and more. The contents which can partly be checked on the screen, or it can be controlled wirelessly with various devices.
Examples of smart functions specified was that you can get notifications if something forgotten to close the refrigerator door or if the food has reached just the right temperature. Cameras on the inside of the refrigerator also takes photos every time you close the door, which can be useful if you are in the store and wonder if you’ve run out of a particular product. According Familyhub Samsung has been a success in the US where it was launched last year, and it will be available in Europe early next year.
Addwash is a feature of the company’s new washing machines that let you control the laundry, and as the name suggests pause the wash if you want to add more laundry. In a household, the connected members receive a notification that the door to the washing machine is closed, whereupon they can announce that they want to add more laundry.
Press conference last speaker did not focus on technical products, but it was nevertheless one of the conference’s most uplifting parts. Evelyn Nicola, who is responsible for sustainability and citizenship at Samsung, told how the company has entered into a project with the European Commission which aims to reduce unemployment in the EU. Some of this has been put up in 1300 smart classrooms in 20 countries in Europe where children learn through play program. The idea is that they then get tools to find jobs in an increasingly digital future.
one of the press conference by far the nicest parts was Samsung’s collaboration with other MakerBot to prepare the next generation for a world of work in the IT world.
Samsung also starts digital academic places for people who dropped out of school or become unemployed. EU Commission’s goal was to create 400,000 jobs for young people over, and this goes without Samsung achieve next year, which is three years earlier than the target. Another project presented is that Samsung has collaborated with MakerBot, the company that makes 3D printers, to teach children to build the physical tools used in everyday life and in this way to get good conditions for the future job market. Sweden is one of the countries included in this effort.
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