Tuesday, September 27, 2016

Hyped Narrative of the bankrupt New Technology)

English Narrative, which developed a minikamera that documents the user’s life, throwing in the towel. After a time of economic difficulty goes now the company is in bankruptcy.

Narrative, originally named Memoto, presented his first minikamera 2013. The same year, the company in New Technology 33 list.

the Company quickly gained a lot of attention to its camera that is small enough to be attached on the shirt collar, and document the user’s life by taking pictures every thirty seconds.

the Narrative, which has brought more than 100 million in venture capital from, among others, Creandum, however, has been difficult to get momentum on the sales.

Read more: Memoto Camera on the jacket captures the moment

In 2015, the company a loss of sek 25 million, with sales below 10 million.

the Narrative, launched a reorganisation in the summer, but now it is clear that it was not possible to get the company back on its feet again.

Read more: This is your life – on the image.

the Founder Martin Källström has just filed for bankruptcy, reports Breakit.

"It is very boring that we did not manage to save the company," says Källström to the site.

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