Facebook’s new features: Starting block ad blocker – M3

Tools for blocking ads is one of the IT giants, the media of websites and advertisers’ biggest nightmares. But, besides half-tame calls are not much for actually discourage visitors using tools Adblock.

Until now, that is. Facebook announced that it is rolling out software on their desktop site blocking ad blockers. An offensive that is sure to stir up strong feelings of surfers who feel persecuted by customized ads based on their browsing history. Facebook and other companies’ main argument against ad-blockers is that they need advertising revenue to finance their (free) sites and services.

Facebook’s tools for blocking ad blockers will get commercial content to look the same as the non-commercial such in annonsblockerarnas system, writes the New York Times.

Although many Facebook users are likely to be upset by this change, the social network at the same time to facilitate managing preferences in this area. It writes Facebook’s ad vice director Andrew Bosworth in a blog post.

“Some ad blocking companies receiving money to unblock ads. We have received several such deals. Facebook is a free service and advertisements facilitates our work to connect people. Instead of paying ad blockers to display ads we choose to give our users more powerful tools to control the ads. “

Facebook collects as we know, a lot of information about you and your digital behavior. The social network know who are your friends and your family, what you like and where you are. All this information is collected in a personal ad profile. Yes, that’s right uncomfortable, but the good news is that you have control over the ads that appear based on:

How to change your ad settings on Facebook

first If you see an ad that feels sick misguided and annoying, click on the small arrow at the top right. Select “Why is this for me?”

2. In the pop-up box will get an explanation of why you see the ad. Select “Manage your ads preferences.”

3rd You now come to a menu where a variety of interests cataloged and used to target ads to you. Go in to the appropriate sub-category and press the check at any interest to remove it. Then you will not see targeted ads within that topic.

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