On Tuesday, Apple reported earnings for their third # quarter 2016, which includes the months of April, May and June. After the report stayed Apple CEO Tim Cook and CFO Luca Maestri as usual there to answer questions from investors.
A billion sold iPhone
Apple has sold one billion iPhone phones. This milestone now shared with others during a meeting with employees on Wednesday. Apple CEO Tim Cook had acquired the following to say:
“The iPhone has become one of the most important, world-changing and successful products in history. it has been more than a constant companion. iPhone is really an important part of our daily lives and enables much of what we do during the day. Last week we passed another important milestone when we sold the billionth iPhone. we have never invested to do the most, but we have always focused on making the best products that make a difference. Thanks to everyone at Apple to help change the world every day. “
Apple is very happy with iphone SE
One thing we learned during the quarterly report is that Apple is very happy with the iphone SE, four inch model they launched at the end of March this year. Tim Cook said that demand for the device has been high throughout the quarter.
“We had a very successful global launch of the iPhone SE and the demand was higher than supply throughout the quarter. ”
Cook also said that iPhone SE has been popular both in established markets and in developing markets. The proportion Iphone SE devices sold to new iPhone users have also been higher than for previous iPhone models. Cook again:
“I really like what I’ve seen with the iPhone SE and the fact that it opened the door to customers that we do not reached earlier and probably have persuaded some to upgrade who wanted a smaller phone, but who wanted to be left with Iphone and thus waited for something Iphone SE. “
Apple’s CFO Luca Maestri added that iPhone growth has been strong in several markets. Sales in Russia have doubled since last year, and growth has been double digit in countries like Brazil, India, Japan, Canada, Sweden and Turkey.
Services grows
Apple’s services continues to grow and set records for the June quarter with revenues of $ 6 billion. The growth came from several sources such as the App Store, music, iCloud and Apple Care. According to Cook expects Apple to services reach the size of a Fortune 100 company next year.
usage for Ipad
This quarter was the best for Ipad over the past ten quarters. Revenues went up by seven per cent thanks to the launch of the smaller iPad Pro. According to surveys that Apple has made about half of the iPad Pro buyers purchased their devices for work.
“iPad Pro is the ultimate upgrade for existing iPad users and the ultimate replacement unit for customers who switch from portable pC. “
Apple Watch – a bestseller
How it works Apple Watch is not easy to know when Apple competitive reasons not report the number of copies sold individually, without putting them in the category of “Other.” During the quarter, the report said Tim Cook to the smart watch is the world’s best-selling and also received high ratings from users according to a survey by JD Power.
This autumn Watch OS 3 and existing users will to upgrade their watches with an improved interface, improved performance and new fitness and health functions. Under Cook, Apple’s “just begun with Apple Watch and look forward to many more exciting launches in the area.”
apple pay
This fall, Apple will pay to work directly in the Safari browser, but already now use Apple’s payment of tens of millions of users around the world. The number of active users per month has increased by 450 percent since last year.
According to Tim Cook is 3 of 4 contactless payments in the US Apple Pay payments. The service has now been launched in nine markets, including six of Apple’s ten largest. Also outside of the US are going well for the service. More than half of the transactions made outside the country.
Pokemon Go and augmented reality
The analyst Gene Munster took the opportunity to ask Tim Cook on Pokemon Go, and how Apple looks at what is called augmented reality (AR).
“When it comes to augmented reality and Pokémon the phenomenon, it is unbelievable what happened there. I see it as proof what happens with innovative apps and the entire ecosystem and the power of developers who can push a button and offer its products worldwide. this specific developer has not launched globally than because of the pressure on their servers, but I’m sure they will make it in time. “
According to Cook, Apple invests heavily in augmented reality and focus on the area in the long term.
Listen for yourself
For those who want to listen to the conference call, you can do through Apple’s website for investors. There are also quarterly report for those who want to study the numbers more closely on their own.
It is also possible to read instead of listening, iMore is normally transcribed the entire teleconference.
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