Apple in headwind – telephone sales continue downward – IDG.se

The fierce competition in the market for smart phones and tablets has put his imprint on Apple’s quarterly report presented yesterday. Along with the market as a whole is slowing down made it that sales fell by 15 percent. Total sold 40.4 million iPhones, which is still slightly more than the expected 39.9 million as expected, writes IDG News.

The total turnover of the mobile manufacturer $ 42.4 billion during the last part of their split financial year, which has now completed its third quarter. Although a decline from last year by 17 percent. The company reported a profit of 7.8 billion, 27 percent lower than the same period in 2015.

Much focus was on the phones are down in an apparent slump. But sales went down for all major devices: tablets and computers. Ten million Ipads sold during the quarter gone by, compared to eleven last year. Sales of Mac computers amounted to 4.2 million, which was slightly lower than the expected 4.4 million and even lower than last year, when it amounted to 4.8 million. Down it went well for other areas, falling into a kind of residual category and include the iPod, the headphones Beats and watches.

Apple has had a strategy, to focus on sales of high-end tablet for professional use. And the strategy seems to have gone home. Certainly did the total sales of tablet down. But revenues from sales increased and now that it closes the door to his third quarter they had received $ 4.9 billion. The figure was 4.5 billion the same period in 2015.

Another bright spot was revenue from their various services, such as sales Appstor, Apple and iTunes music. They rose from 5.03 billion to $ 5.98 billion from year to year. However, a slight decline compared to the previous quarter.

The report was about what analysts had expected and even better. Shares rose shortly after the presentation by five percent. For the coming quarter, Apple tracks the revenue of the company will land at between 45.5 and 47.5 billion US dollars. Earnings at $ 7.8 billion as per share equal to $ 1.42.

Right now, expectations are high for the upcoming launch of a new iPhone model, which is expected in December. However, there is uncertainty about what it will be hot and what it will actually be able to do. Previously, the launch of new models has given new life to the sale, especially when users soon had its previous model in almost two years. When the iPhone 6 released sales took a significant step forward. Maybe it can happen again.