Spotify’s latest move in the battle for listeners: refer insider from the music industry.
Spotify has hired music manager Troy Carter to take up the struggle against competitors like Apple, Google and Tidal. It Hits Daily Double which first leaked the information, but Spotify now confirm the data and state that Carter will become global head of creative services.
This means that he will work with låstrivare, artists and labels.
the industry’s fierce competition has forced companies to new tricks and broadening the audience. Spotify recently announced that it plans to release its own series, to compete with Netflix. One company, however, it looks dark for the battle for listeners is tidal. Ever since last fall, it has been rumored that Jay-Z is about to sell.
READ ALSO: Spotify challenge Netflix – starts producing its own series
READ ALSO: Kanye West make a U-turn – may be the beginning of the end for Tidal
the new recruitment of Spotify is unique, because the company previously lacked a high-profile insider from the music industry, writes Recode and takes Jimmy Lovine as an example in Apple’s case, and Jay-Z who entered the Tidal.
exclusive content can be a success factor in the Tidal including written agreements with Beyonce and Kanye West while Apple signed an exclusive contract with Drake.
Troy Carter is best known for helped her up in her early part of his career. He also founded and is president of the company Atom Factory, a production and management company.
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