New York Times reports that Apple has revealed plans for a self-produced TV series . The company works with the musician and entrepreneur Will.i.am and TV producer Ben Silverman and Howard T. Owens.
Apple has not said much about the series, except that it will be about apps and app store.
Ben Silverman is behind the idea and took it to Apple. He has produced The Biggest Loser, Jane the Virgin and Marco Polo.
Eddy Cue, who until recently was head of the App Store, says the New York Times that the TV series is not the start of some large-scale plans.
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