In May last year hit Spotify on drums. The service could be better, bigger and get lots of new features – videos, podcasts, radio stations! Then it became silent.
But now, nine months and an Apple Music-launch later, it is time to launch video service. During the week shows up in the Spotify Android app in the UK, Sweden, Germany and the USA, and next week it released the iOS, the company says the Wall Street Journal.
In the months that have passed fewer users received test video service. The range consists mainly of short clip – in the style of those who shared in the Facebook-flow – from Spotify video partners, but some companies, including Taste Made, will be special produce material for Spotify.
While Daniel Ek pointed the videos as an important source of income, they become at first no income for Spotify. The company, which has so far never managed to turn a profit, pays royalties to its partners, but do not charge and shows no advertising before or after clips. Rather, the launch of broadening the user base and bringing the existing listeners to use the app more actively.
Video service is only supposed to be released to mobile devices, and the average Spotify listener only has the app in the background on phone or computer. To get them to keep the app open longer than it takes to change playlist will take time.
– Obviously our users first and foremost music fans, and the bending is not necessarily front and looking at the app. So we have no particular recipe for how we get to this, the company says Deputy Product Manager Shiva Rajaraman to the WSJ.
Among the partners that Spotify unveiled last spring’s Comedy Central, Slate, TED, Vice BBC and Nerdist.
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