In North America accounts Netflix unimaginable 37 percent of all Internet traffic. The situation is not quite as extreme in Europe, but the streaming giant is attracting more and more customers. But a new algorithm that will be launched in the spring can help both the company and the viewers.
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Today adapts Netflix video quality for your internet connection, but now they even start to take into account the material.
- One should not use as many bits of My Little Pony that The Avengers, says Netflix algorithm director Anne Aaron to Variety.
Various films are simply different demanding. Animated films like My Little Pony covers large parts of the screen with a single color, while The Avengers pepper box full of explosions and special effects. The new algorithm can customize every single episode in a series so that it takes up minimum space, and at the same time receive adequate image quality.
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This gives two positive effects. It will become Netflix kinder to those who have a limited data plan or check on the cell phone, and it can be with poorer connections see a large part of the supply of higher quality. Both are significant steps in order to launch the service in more countries.
The algorithm will start chewing through the Netflix catalog by spring, and it is hoped that it will be able to reduce traffic by up to 20 percent.
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