YouTube has just held its annual one million US dollars stunt for marketers. The announcement was clear. Add 24 percent of your TV budget on Youtube so you get the young people.
The event is held in London Battersea Park and YouTube owner Google Adds about 1.5 million dollars on the event, according to sources at Business Insider.
In addition to all the pomp and pageantry delivered Google’s head of UK and Ireland, Eileen Naughton, a glass clear message:
Youtube – no tv – it was prime time entertainment now lives.
“The advertisers reach their target audiences more effectively by adding YouTube to their media plans … especially the difficult target group 16-34 years, where the cost per reach optimized in the allocates 24 percent of its TV budget to Youtube. “
Anyone who she calls” reach point. “
As Business Insider said Eileen Naughton on Youtube thus positioning itself as a competitor to TV advertising was the answer:
“It is as effective as television as a marketing platform … If you are hunting for 16-24-year-olds as 100 percent on Youtube in our country, and 98 percent have smart phones – so there is a pattern we see – and it looks the same across all demographics – the UK happens to be a very video consuming country, “she says.
Eileen Naughton says among other things that 4 of the top 10″ trending “The videos are advertising and ad buyers have begun to realize that you have to mix online and television increasingly.
Google’s business development manager, Omid Kordestani, claimed in the reporting of the second quarter that” YouTube reaches more 18-49-year-olds in the United States than any of the US cable networks. “
He also stated that people go into the YouTube homepage and discover content in much the same way as you do when you turn on the television and surfing the channels.
Studies from a number of companies nuances, however, the picture a lot.
Nielsen argues among other things that the average American puts five hours daily on linear television.
Media agency Carat giant has come to the conclusion that the total global investment in television commercials landed at about 230 billion dollars last year, compared with a study by ZenithOptimedia, which shows that online advertising landed on $ 11 billion in 2014 and is expected to have an average annual growth of 29 percent during the period 2014 -2017.
At the end of the period corresponds to the growth still only a tenth of what TV advertising brings in, according to Business Insider.
Eileen Naughton stand not hide the fact that if for example, want to reach the group men 60 years or older reach still significantly better range access.
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