Sunday, September 20, 2015

Last chance for Apple in e-book goal – 99mac

Apple wants to appeal the judgment of the e-book goal from 2013 to the US Supreme Court.

2013 sentenced Apple by US court to together with the country’s largest publishers engaged in illegal price fixing for the digital bookstore iBooks. Apple was ordered to pay damages of $ 400 million, equivalent to approximately 3.26 billion by current exchange rates.

In the beginning of last year, Apple appealed the decision to a federal court, but it was rejected earlier this year. Now Apple makes one last attempt to appeal by appealing to America’s highest legal authority, reports Fortune.

In an application to the US Supreme Court writes Apple that the case is of “crucial importance to the US economy “by Apple’s entry into the market for e-books challenged rival Amazon’s dominance.

When Apple introduced iBooks, 2010, the Amazon for nearly 90 percent of the US e book market. The six largest US publishers were highly critical of Amazon’s pricing model, where they sold new and bestselling books to the purchase price. Apple instead offered a pricing model where publishers themselves had put a price on its books based on preselected segments – the so-called agent model.

According to a clause in the agreements could Apple be price match Amazon about the book was offered to lower price there. The result was that all the major publishers in practice completely went over to agent model which meant that the prices for e-books went up.

Apple has technically not yet made an appeal to the Supreme Court, but has applied for a thirty-day extension of the time to do it. The application also includes large parts of Apple’s argument. It remains thus to be seen whether the court chooses to take the case.

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