Google has renamed its project for smart glasses and body near the technology from ice cream to Project Aura. According to Business Insider keeps Google in addition to hiring more developers in the project and will, among other things, have attracted a group of rival Amazon’s Lab126 to instilling new courage in the project that focuses specifically on developing a new version of Google’s failed investment in smart glasses.
Google has not officially declined to comment on the project or the new name, but Business Insider have indulged a little Linked in surfing, noted that several centrally placed persons in the project, describes it as Google Glass and Beyond.
The group should according to Business Insider is still led by Tony Fadell which also manages Google’s investment in smart home in the company Nest.
To Google wants to distance itself from the name of the ice cream is not surprising after the project become more popular as a scapegoat online than as objects of admiration, including after the Silicon Valley-profile Robert Scoble photographed herself naked with the glasses in the shower and described himself as a glass hole.
At Google’s developer conference I / O 2013 commented Google founder Larry Page image with the words Robert, I really appreciated not shower image and Scoble later said in interviews that he is no longer welcome on Google event.
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