Thursday, July 30, 2015

Rovio Stockholm: “We not only want to make Angry Birds” – IDG.se

Oskar Burman, Rovio
Bird Lord. Oskar Burman, Studio Director of Rovio Stockholm, control over an expectant Angry Birds 2 teams: “People here are incredibly excited, but also nervous that something will go wrong”. Photo: Anders Wollner


The first impression of Angry Birds 2 is awaited: the same thing but more lavish. It’s still about to launch angry birds with a slingshot, to thus obtain rubble tumbling over unsuspecting pigs. The difference is in the details. In Angry Birds 2, you can select which bird you should start with, the physics is more complicated, and at the end of each world awaits a boss.

Read more: here is the first game from Rovio Stockholm

At the same time friend in order to be somewhat surprised that it is precisely the Rovio Stockholm section behind Angry Birds 2. one hand, the title of the studio’s first global launch, and hit the studio manager Oskar Burman stated that he did not want to develop some hose bell-like titles when IDG met him in connection with the company opened its doors. Nearly three years later, the same person in front of a conference table with deployed Angry Birds merchandise and explains how Rovio Stockholm first built a prototype and then sold it as the next part of the Angry Birds series.

– Well, I said enough that we would not make Angry Birds. Or I said in any case that we would not only make Angry Birds. But when we built this prototype, we felt that this was what we wanted to do. Sometimes you have to re-evaluate their decision, says Oskar Burman.

Some fear that to come be a relief for the Finnish part of Rovio and only make Angry Birds titles has not Oskar Burman. Besides Angry Birds 2 working studio in the other games that are not tied to any previous brand. And it wants to continue.

– We have talked a lot about how we as a studio to do in the long term. This we are doing now is a living product that will be in several years. We will definitely like to entertain Angry Birds 2 until Christmas or for a year, but in the long run … I do not know. We might find an external team here in Stockholm who want to do the job instead. There, Rovio also been open before. For example, were the whole Angry Birds Season by an external team.

 
 

Angry Birds
sequel. Angry Birds 2 is the first Rovio title so far to get a second after the name.

This is the at any time not a small launch which is now waiting. Angry Birds was released for the first time in 2009 and has since grown into a giant brand that not only includes games but also amusement parks, stuffed animals and candy bags. At the same time resting Rovio’s success almost entirely in the clutches of the angry birds. For despite a lot of effort, the company has not produced any other title which even been near a similar success.

– It is a challenge we share with many mobile game developers. You get a megahit and it is difficult to reach that level again. Since it is possible of course to get the smaller games that hit, but all will always measure one against the best disc.

– The intention of our site is to continue to explore new things but we should not hide the fact that Angry Birds is going well. It would be foolish to put of it completely. But in the long run, it would of course nice to get a few more legs to stand on.

Will it be like Oskar Burman think will AngryBirds growth can not be halted – on the contrary. As the western world is slowly beginning to fade Rovio sees new markets opening up in developing countries. Just because the company has among other sat a Chinese special teams to ensure that Angry Birds 2 fits the Chinese market.

– We are that there is a strong growth in smartphones and tablets worldwide. In developing countries, it happens very much, for example, India is growing strongly right now. It also means that many start playing today. You and I will of course may remember Super Mario Bros. as our first game, but many today are growing up with Angry Birds and Minecraft and it is those titles they will remember when they’re 30, 40 years.

– For me Angry Birds is a fantastic family brand. I am fascinated when I go underground and see that a man in his 60s playing Angry Birds. It is so nice to see that prejudices never true.

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