Tuesday, December 16, 2014

Google boss about this year’s most surprising Searches – Today’s Media


     Chief analyst Jonas Wallentin on Google’s press conference. Photo: Anton Andersson

Chiapudding and Lexbase amazes IT giant. Filth is there, too, albeit in a slightly censored form.

During the morning of Tuesday, Google unveiled the list of the most trending search terms in 2014. Not surprisingly ended Searches related to super-election year, football World and ice bucket challenge the way up.

What surprises most under Google chefsanalytker Jonas Wallentin menus is, largely because of its variability. Every year there is something new that peaks.

– It changes all the time. Before it has been very casseroles, slow cooking, home cooking and sweets. This year Chipudding winner. I have no idea of ​​this, so me over boxes perhaps extraordinary, says Jonas Wallentin to Dagens Media and continues:

– Searches on prescription increases greatly, by 40 per cent compared to 2013. It goes against international search trends, which increases the restaurant’s popularity.

The total number of searches on Google continues to increase. 2013 was 35-40 million searches per day in Sweden. This year the figure was 40-45 million. A trend that IT giant believe will continue. At the same time believe in changing patterns in the form of new search methods, for example by röstsök.

– It made a big impact in the US this year. I think it will be next year’s disappointment in Sweden, said Google’s Country Manager Sweden Anders Berglund during the press conference.

According to Google, the censors are not listed, but due to many keywords highs year after year, such as Google, Youtube and Facebook, the company choose to focus on trends. The same applies to people. The most searched person several years in a row has been Blondinbella. Therefore lift Google preferably year rockets; Robin Williams, Conchita Wurst and Jennifer Lawrence.

– Generally, we do not censor. But we highlight what we think is interesting in terms of trends. Last year we had with sports stars. It took us away this year, says Jonas Wallentin.

sleaze then? It goes well trends in it too?

– It does indeed. But the developments regarding sex and filth remains relatively stable and change less than you might think. One can still see on this year’s list that it finds its way in, for example with regard Hope Solo and Jennifer Lawrence revealed with spicy pictures during 2014.

Lexbase is the overall most searched term in 2014 is also a small bubbler. Lexbase deal, which trended in January, seems to have stuck with the Swedes, Jonas Wallentin.

– To Lexbase had a major impact in the beginning of the year is not surprising. But it was searched as much of it over the whole 2014 is absolutely surprising.

As for issues topped three questions: “What is Ebola?” “How do you vote?” and “Why bites Suárez?”.

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