Apple wants to lower the prices for streaming music – 99mac

Apple is negotiating with record companies to reduce fees for streaming music service Beats, which will get more consumers to pay.

Apple wants to sharply reduce the monthly cost of streaming music services. According Recode for Apple negotiations with the major record labels on new agreements and features for the next version of the music service Beats Music, which Apple acquired earlier this year.

Negotiations are still said to be at an early stage, but one of the main points is to get to a lower license fee to allow for a lower monthly fee for the streaming music service. Practice today for services such as Spotify, Rhapsody and Beats is 10 dollars per month, equivalent to SEK 72. Swedish prices usually around 99 SEK.

This price is too high, consider Apple, which wants to get more people to subscribe to online music when the market for downloaded musikköp decreases. According to a survey conducted by research firm Midia pay only 25 percent of consumers of streaming music services more than $ 10 every three months. Lower monthly costs for music services would thus be able to get more people to open your wallet, hope Apple.