Tuesday, September 9, 2014

S hijacks competitors’ party name on Google – Metro

If on Monday night searched the Conservatives, the Liberals, Centre Party or Feminist Initiative on Google were not party website you were referred to. Instead, it was the Social Democratic man came. At least, if you clicked on the sponsored ad at the top among the results on Google. It noted centrists who on Tuesday railed against the brazen coup.

“We thought the bottom was reached after the alliance politicians had their posters vandalized and torn down or on Monday when F! had “borrowed” election posters and put pink glasses on. We were wrong … “they write in an article on Nyheter24.

The Social Democrats now confirm to Metro that they advertised during the other party’s name – with a link to their own website.

– We want our constituents more info on the differences between us and the other parties. There is nothing strange about the type of advertising that Google is lots which makes, among other Moderates on the word Social Democrats last summer. It is clear to Google what is advertising and what is organic search results. We have seen that there is a great interest in our politics, and very many are choosing to click on our ads. Google is by far the biggest search engine in Sweden, it is natural for all parties to advertise here. We thus highlights us as an option when looking for information about the election on September 14 at Google, says Natalie Sial, Social Democratic project manager for digital campaigns.

After this article posted said Natalie Sial to Résumé to the cutting part was a mistake.

– Google’s new format made our copy looked slightly wrong. We’ve fixed it all through a clearer copy that is tailored along the new format.

READ MORE: Fi offers pink glasses

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