Last night was the moment of truth for the IT giant Apple. After months of rumors and speculation would be the company’s president and Steve Jobs’s successor, Tim Cook, to introduce several new products. Both users and professionals, journalists and analysts were several surprises. But Apple shares fell anyway.
Apple have not come up with any new product since the tablet iPad in 2010, but now bet Cook and company all the more new cards. The primary was, according to the reactions afterwards, the smart watch that has been named Apple Watch.
It is a miniature computer model wristwatch that got the Devota audience of employees and Apple fans to stand up and Cascading of Cupertino California. The trump card was thus that guessed a “wearable”, a digital product that is worn directly on the body.
The clock is released next year, in a variety of different designs and price ranges, and has so many features that it probably take an average user several days to understand all.
Watch Apple requires an iPhone to work, limiting the potential of the many countries dominated by Android phones. On the other hand, the smart watch lure new users, which Apple, of course, hope.
As expected, also presented two major new phones: iPhone 6, and the even bigger Iphone 6 Plus, with a 5, 5 inch screen.
Tim Cook even came with a software news, a new electronic payment system called Applepay, the company is aiming to completely replace wallets and credit cards in the future.
Apple’s presentations are always a mix of a rock concert and a worship service, and often the same length. And Tim Cook took indeed a few hours in which to show how he managed the legacy of founder Steve Jobs.
It was a lavish Performance , which is embarrassing enough for the world’s largest IT hold back suffered a total technical failure when the global live stream no one broke down.
The share price rose only very strong, but eventually stayed at minus 0.4.
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