“Nadella are careful with the rudder when Microsoft takes new course” – IDG.se

Nadella at the helm, Microsoft has been an innovative company, which is challenging. I think Hakan Ogelid.

Transformation is the title on one of literary history’s most famous short stories. Franz Kafka short story begins with the sentence: “When Gregor Samsa awoke one morning from his uneasy dreams, he found himself lying in bed transformed into a gigantic insect.” Now that Microsoft is in the midst of a fundamental transformation goes associations are easy to short story, but it is not because the company will come out like a giant insect, but because Microsoft is undergoing the biggest transformation in its almost 40-year history.

Satya Nadella leads transformation. He has 20 years with the company, but only half a year as president, and apparently the market likes his work. Microsoft’s stock price has basically been flat for ten years, but since Nadella took over it has turned upward. Customers’ attitude is mixed. Windows 8 has not been a success exactly, but it’s cloud service Office 365 According to the company subscribes today 5.6 million consumers in the growth and allows Office 365 to the fastest growing product in the company’s history.

There are also plenty of sinkers, as Land and mobile phones. A troubling question is how the company should be able to recoup the purchase of Nokia at $ 7 billion, but it might be seen as coffee money for a company that has a cash balance of $ 85 billion

The question marks do that some American analysts argue that Microsoft within 18 months, will sell mobile phones.

How it will be with the Land, which so far cost the company several billion, remains to be seen. Much will depend on how successful the Surface Pro 3 will be. Microsoft employees are excited, which you can not say about their approach to Windows 8 Maybe Windows 9, coming early next year, can get up corners of his mouth again.

The examples are only ripples on the surface of the sweeping change now undergoing. When Ballmer ended up as CEO, Microsoft had become a company that marketed and sold products, with Nadella at the helm, the company has been an innovative company, which is challenging.

It turned Nadella especially when he points out that, even if Windows is strong on personal computers, so are operating at only 15 percent of all processor-based things in the world. Yes, he has quickly opened up to the slogan “Windows only” is no longer obvious to the company. It was obvious when he very quickly ran through an Office version for Apple’s iPad. Something that Ballmer was obviously hesitant. Nadellas determination also becomes clear when he set up the goal of eventually bringing Windows into an operating system independent of the hardware it runs on.

But it really large transformation that enables the success of including Office 365, is the constant development Azureplattformen. How many billions has invested in data centers around the world is not known, but there are several. Azure had many teething problems, but it is constantly evolving and today all levels of the cloud platform.

Here is a story from real life, illustrating the potential of the platform . A Swedish company needs additional capacity for its developers and turns to its sourcing partners. There, the answer is that it will take six months to arrange. The developers are in the ceiling and turns to Microsoft. Where the answer is: It takes six minutes.

Nadella also like to quote the German-speaking authors. Recently he assumed Rainer Maria Rilke quote that reads like this about: “The future enters into us, in order to be transformed in us, long before it is here.” Nadella take the quote as the basis for asserting: “We must ask ourselves, what idea can I realize?”